About The Client
ESO Mastery Guides sells digital strategy guides for the popular MMORPG Elder Scrolls Online. They are now known as the go-to resource for any Elder Scrolls Online player that is looking to improve their character!
The client had two major goals, the first was to convert more of the current website visitors they were getting each month into paid members and the second was to grow the total incoming website visitors.
The only digital marketing channel ESO Mastery Guides was using was Search Engine Optimization (SEO), for an ecommerce website this leaves a huge untapped opportunity for growth though Retargeting, Facebook, and Google ads.
The client also had an inexperienced contractor working on their SEO so they didn’t have strong rankings.
The first step we took was to improve their SEO by starting an aggressive link building campaign.
The second thing we did was work with their graphic designers to develop retargeting and Facebook ads to increase conversions by advertising to people that visited the client’s website without purchasing a membership.
The third thing we did was setup, test, and optimize a Google Adwords campaign targeting the keywords we knew would convert into paid members based on the data we collected from the clients SEO campaign.
- 394% Increase in organic SEO website visitors
- Paid membership conversion rate went from 1.89% to 6.6% with retargeting ads
- Total sales went from an average of 183 per month to 1,200+ a month