About The Client
The client is an online paddle board retailer that only used social media content to drive sales through their website.
The client’s goals were to increase brand awareness and sales through paid adverting.
The client had a solid following on Youtube, Facebook, and Instagram which made running ads on those platforms along with retargeting ads a huge opportunity to accomplish the client’s goals.
The first step we took was to create a retargeting list based on the client’s social media following and website visitors that never made a purchase. We then worked with the client to create a short video ad for the client’s products and ran that ad to the retargeting list on Facebook, Youtube, and Google’s display network.
The second step was to create a second ad designed to introduce people that are interested in paddle boarding to the client’s brand. We ran this ad on Facebook and Youtube with a targeting strategy designed to grow the client’s social media following and retargeting list.
- 63% increase in social media subscriber/follower growth
- Average monthly ROI of 587% on Ad spend
- Close to $1.2 Million in sales in the first 14 months from paid adverting alone