Today’s Organic Search isn’t just about keyword counts or backlinks from high PageRank websites. It’s about delivering content that the search engines want to reward and that drives customers through your sales funnel.
It’s about being found in all the right places, and it’s about using that visibility to drive real, measurable growth in your company’s bottom line.
Producing great content to attract customers to your website is one of the best ways to not only increase your website's traffic but increase conversions as well by establishing yourself as an authority in your space.
Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content.
But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. Take it from the pros – true content marketing requires much more to be successful!
At PaceDigital, our content marketing campaigns focus on three distinct phases of content production and promotion:
- Traffic Generation – Our initial priority for new content marketing clients is to attract as many visitors as we can using infographics, blog posts and other content types. This gives our experienced content marketing professionals the data needed to make future content releases even more successful.
- Audience Engagement – Working from the data generated by our initial round of content posts, we hone in on the topics that your audience responds best to. This allows us to use future content releases to build a base of repeat visitors who will keep coming back to your site long after our campaign is complete.
- Conversions and Profits – With an audience established, the final stage in our content marketing campaigns revolves around maximizing conversions amongst your new readers. Using both the content marketing data gathered to this point and our extensive knowledge of digital marketing techniques, we’re able to transform your investment in content marketing into higher product sales and greater overall profitability.
Do you offer guarantees?
We cannot offer any guarantees, no one in the sales or advertising industry can guarantee specific results.
How long will it take to get results?
Usually, 3-6 months is when we really start to see the needle move. Organic traffic is not a fly by night type of campaign – it takes time but will be one of the best investments you can make for your business.
How do you charge for this service?
We offer two types of billing, the first is a monthly retainer/management fee (this is how every other digital marketing agency charges). The second option is what we call results based billing where you pay us a percentage of the profit our marketing campaigns generate for you. **Please note** We can rarely offer results based billing for content marketing campaigns because of how long it can take campaigns to really start producing results.