Facebook isn’t just for social interactions anymore!
Over the past decade, Facebook has gone from providing an opportunity for college students to connect online to representing something much larger – a truly social environment that records all its users’ behaviors and interactions.
As a business owner, you need to know that all of the data shared on Facebook can be used in order to create outstanding targeting opportunities. The Facebook ad platform allows businesses to show ads to users based on their demographics, interests, and behaviors.
A few of the different Facebook targeting opportunities that PaceDigital can help you take advantage of include:
- User Age
- User Gender
- Geographic Locations
- Education Levels
- Personal Interests
- Person-to-Person Connections
- Relationship Status
- “Liked” Posts and Pages
- Status Updates
- Email Addresses (Custom audiences)
With over 2.2 billion active members and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since Google. With a user base larger than the population of China you can rest assure no matter what your business is your potential customers are on Facebook – it’s just a matter of using the right targeting options to reach them.
Sound complicated? While Facebook ads can be a powerful tool when it comes to boosting the sales and profitability of your business, implementing this strategy can be overwhelming for most website owners.
Never fear – PaceDigital is here to help! Working together, we’ll:
- Analyze your current business to identify Facebook ad opportunities.
- Develop a targeting strategy to effectively reach potential customers.
- Test various targeting strategies and advertising creatives to find what works best for your business.
- Perform weekly optimizations to keep growing sales and possibly reduce ad costs.
- Setup and maintain analytics tracking software so we can provide you with weekly or monthly reports on how profitable your business and ad campaigns are.
Do you offer guarantees?
We cannot offer any guarantees, no one in the sales or advertising industry can guarantee specific results but we are so confident that we can achieve profitable results for our clients that we offer results based billing which means we only get paid if our ad campaigns are profitable.
How long will it take to get results?
Typically with retargeting you will see results within the first 2 months of launching the campaign.
How do you charge for this service?
We offer two types of billing, the first is a monthly retainer/management fee (this is how every other digital marketing agency charges). The second option is what we call results based billing where you pay us a percentage of the profit our marketing campaigns generate for you.