About The Client
Distinctive Apparel operates multiple fashion and apparel brands, all direct-to-consumer that rely on digital marketing to drive sales.
The client's goals were to increase total sales by improving the conversion rate of their website visitors to customers.
Distinctive Apparel had tried running Facebook and Google ads in the past but failed to achieve a profitable ROI on ad spend.
We analyzed their previous ads and marketing strategy in order to develop a gameplan that would work for them.
The first thing we did was implement a retargeting ad campaign because in our experience retargeting ads will have the highest ROI while greatly increasing conversion rates.
We then worked with the client to create new ad copy and media that was designed to get more clicks and sales.
The last thing we did was optimize the clients targeting options on their Google and Facebook campaigns to lower ad costs and increase reach.
- 784% ROI on ad spend (for every dollar spent, they were getting $7.84 back)
- Average order value increased by 16%. (customers were spending more on average)
- Total sales increased by 154% (that’s over 2.5x more sales)