About The Client
The client is a fitness supplements manufacturer that sells direct-to-customer through their website.
The client’s goals were to scale new customer acquisition and increase sales from former customers.
The client’s website had a ton of great blog articles that got them a good amount of organic search traffic, the problem was these website visitors would read the fitness related content and leave without making a purchase. The client also had a sizeable email list of former customers.
The first thing we did was work with the client to develop Facebook ad creatives for their products. Then we created a retargeting list made up of website visitors that didn’t make a purchase and former customers that haven’t made a purchase in the past 30 days.
The second thing we did was start a link building SEO campaign for the client’s blog to boost their search engine rankings.
- Facebook retargeting ads resulted in a 443% ROI on ad spend
- Facebook retargeting ads generated an average of $68,000 in sales a month
- The SEO link building campaign increased monthly website visitors from Google by 214% after the first 6 months